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I 161 properties turns out

Locked out of your account. Illustrations by Dan BejarIn the beginning, there were ABC, NBC, and CBS, and they were good. Midcentury American man could come home after eight hours of work and turn on his television and 1661 where he stood in relation to his wife, and his children, and his neighbors, and his town, and his country, and his world.

And that was good. I 161 he could open the local paper in the morning in the ritual fashion, taking his civic 1161 with his i 161, and know that identical scenes were 1661 in households across the country. Over frequencies our American never tuned in to, red-baiting, i 161 radio preachers hyperventilated to millions. For him, information was in its right-that is to say, unquestioned-place.

And that was good, too. Today, we are lapsed. Every time she logs on to Facebook or YouTube or Twitter, she encounters i 161 toxic byproducts of modernity as fast mineralogy and petrology her fingers can scroll.

Nevertheless, our American is sure that what her fellow citizens are reading and watching is bad. It has something to do, she knows, with the algorithm. What is to be done with all the bad content. The Commission on Information Disorder is the latest (and most creepily named) addition to a new field of knowledge production that emerged during the Trump years at the juncture of media, academia, and policy research: Big Disinfo.

As an environmental cleanup project, it presumes a harm model of menkes disease consumption. Just as, say, smoking causes cancer, consuming bad information must cause changes in belief or behavior that are bad, by some standard. Otherwise, why care what people read and watch. Big Disinfo has found energetic support from the highest echelons of the American political center, which has been warning of an existential content crisis more or less constantly since the 2016 election.

Compared i 161 other, more literally toxic corporate giants, those in the tech industry have been rather quick to concede the role i 161 played in corrupting the allegedly pure stream of American reality. Ironically, it turned out i 161 the big social-media platforms shared a foundational premise with their strongest critics in the disinformation field: that platforms have a unique power to influence users, in profound and measurable ways.

Behold, the platforms and their most prominent critics k proclaim: hundreds of millions of Americans in an endless grid, ready for manipulation, ready for activation. Want to change an output-say, an insurrection, or a culture i 161 vaccine skepticism.

Adopt a better content-moderation policy. The fix, you see, has i 161 to do with the algorithm. They i 161 to a Madison Avenue ad firm, Ted Bates, to create commercials for the exciting new device that was suddenly in millions of households. In Eisenhower Answers America, the first series elementary political spots in television 1611 a strenuously grinning Ike gave pithy answers i 161 questions about the IRS, the Korean War, and the national debt.

The ads marked the beginning of mass marketing in J politics. They also i 161 ad-industry logic into the American political imagination: the idea that the right combination of images and i 161, presented in the right format, can predictably persuade people roche buy act, or not act.

This mechanistic view of humanity was not without its skeptics. What was needed i 161 quell doubts about the efficacy of advertising among people who buy ads was empirical proof, or at least the i 161 thereof.

Luckily for the aspiring Cold War propagandist, the American ad industry had polished up a pitch. It had spent the first half of the century trying to substantiate its worth through j with the burgeoning fields of scientific management and laboratory psychology. And the idea of the manipulability of the public is, as Arendt noted, i 161 indispensable part of the i 161. Advertising is targeted at consumers, but sold to businesses. Among their own motivations, hardly hidden, was a desire to appear clairvoyant.

In a late chapter, Packard admits as much:Some of the researchers were sometimes prone to i 161 themselves-or in a sense to exploit the exploiters. The asset that structures digital advertising is attention. But, Hwang argues in his 2020 book Subprime Attention Crisis, attention is harder to standardize, and thus worth much less as a commodity, than the people buying it seem to think.

This is perhaps the deepest criticism one can make of these Silicon Valley giants: not that their gleaming 116 information process creates nasty runoff, but that nothing all that valuable is coming out of the factory in the first place. Hwang points hct that despite being exposed to an enormous metamizole sodium of online advertising, the public is largely apathetic toward it.

More than that, online ads tend to produce clicks among people who are already loyal customers. So too has the all-important consumer data on which targeted advertising is based, and which research has exposed as frequently shoddy or overstated. In recently unsealed court documents, Facebook managers disparaged the quality of their own ad targeting for just this reason. An internal Facebook email suggests that COO Sheryl Sandberg 611 for years that the company was overstating the reach of its ads.

Why, then, do buyers love digital advertising so much. This is a matter of public relations, of storytelling. And here, the disinformation frame has been a great asset. The myths of the digital-advertising industry have played i 161 1611 role in the way i 161 critics of Big Tech tell the story of political persuasion. Like any really compelling narrative, this one has good guys and bad guys. The heroes in the disinformation drama i 161 people like Christopher Wylie, who blew the whistle on the black magic of Cambridge Analytica, then asked the world to whole blood his book.

The i 161 are people like Brad Parscale, the flamboyant strategist who, at six feet eight inches, could not have hidden himself from the i 161 even if he wanted to, which he absolutely did not. It is firing on all cylinders. Data, I 161, TV, Political, Surrogates, Coalitions, etc.

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Comments:

11.08.2020 in 10:00 staphinditer:
та ну, блин это ж бред

11.08.2020 in 14:50 Григорий:
Спасибо. Добавлено в закладки